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cover story

suiting the world

A prominent management thought leader once told me that a good business strategy is one that can be outlined in

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interview

Through the advertising lens

Ambi M G Parameswaran, Brand-Building.com, explores the impact of advertising on the Indian consumer landscape.

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what are you doing wrong?

In an interview with The Smart Manager, Morgen Witzel offers a peep into the seven sins of management detailed in his latest book Managing for Success, and tells us how managers can shape cultures that minimize failure.

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the secret sauce

Hap Klopp, co-author of ALMOST, unveils the power of ‘failing forward’ that guides Silicon Valley companies

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