Archive

sustainability and the brand

The Mahindra Group is increasingly investing in the new green economy through multiple businesses and boosting brand trust among its stakeholders.

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making sustainable beautiful

In this exclusive with Titash Roy Choudhury, Alexandra Palt elaborates on the various measures L’Oréal has put in place to be a ‘carbon balanced’ company by 2020.

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bake it in

M G Parameswaran, FCB Ulka Advertising, shows how brands today need to incorporate sustainability into their 4Ps mantra in order to create a more impactful marketing strategy.

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through a different lens

Elaborating on the Group’s transformative business models, Tony Henshaw presents a fresh perspective: do not just ask what effect your business has on the planet, but also ask what effect the planet will have on your business.

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contours of leadership

Why is the leadership odyssey a journey filled with great uncertainity? This book unravels the mystery behind this journey and prepares leaders to thrive in an ever complex world.

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mutually inclusive

Does experience place you in a rut, wherein you get caught in a linear logic that constricts the space for lateral thinking? Two experts share their views.

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separation does not amount to divorce

Daminee Sawhney, Zomato, explains the company’s re-hiring mantra—if the person was a right fit the first time then s/he would be a valuable asset to the company again.

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From Start-Up To Global Success: The Zensar Story

Since its inception in 1922 as a tabulating machine manufacturing company in a country still under British rule to its rise to supremacy in the domestic hardware industry, various struggles to build credible software and consulting business, the story of Zensar is one of rises and falls.

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You Are The Key: Unlocking Doors Through Social Selling

The Internet has melted boundaries and restrictions of the human mind, making it easier to interact with people from different cultures.

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