Archive

innovation happens elsewhere: rethinking your business to grow and compete

Around 70 executives recently took part in a highly participative IMD Discovery Event to understand the concept of open innovation that is currently democratizing invention and product development, by opening them to the masses and creating more choice for consumers than ever before. Businesses that fail to embrace open innovation run the risk of being left behind.

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taking the big leap

For most growing companies, there comes a time when they must contemplate expanding outside their home market. Making the leap into foreign markets is, for most, extremely challenging—sometimes the hardest thing they have done since the company was founded. International expansion is a leap into the unknown, and not every company manages to make the jump. Here are a few of the key problems they face, and what to do about them.

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delivering delight

The online ‘grocery ordering’ business in India has not taken off like some others such as apparel, electronics, etc. It is riddled with many challenges, some of them unique—the need for cold storage—to maintain the quality of perishable products such as fish and vegetables. However, things are now looking bright for this sector which is projected to grow by around 38%.1
India was the fifth largest market in Asia Pacific for online grocery retailing standing at $135mn in 2016.2 Many players are now operational in this space and are working on different business models. Grofers, a mobile and web application is setting the benchmark for service delivery and customer satisfaction. We speak to Albinder Dhindsa, Co-founder and CEO, Grofers to know more about their zest to make a mark in this category.

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suiting the world

A prominent management thought leader once told me that a good business strategy is one that can be outlined in a short time… without any bells and whistles. Gautam Hari Singhania, Chairman and Managing Director, Raymond Group, in what may

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greed is good

“[Brand desire]…is the passionate feeling for acquisition and experience of a product or service which is driven by a set of connected factors that are intrinsic and also extrinsic.” Nicholas Ind, co-author of Brand Desire: How to Create Consumer Involvement and Inspiration, discusses how more than ‘want’ or ‘need’, ‘desire’ entices consumers to brands. And how brands should cultivate desire to build a stronger connect and engagement.

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