Archive

digital pivot

In this age of rapid digital transformation, how should managers think about digitization of their industries and companies? N Venkat Venkatraman, author of The Digital Matrix, presents a few steps companies can take to create an effective digital ecosystem and integrate it with their growth strategy.

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building on unfamiliar turf

A foundation of customer insight can help to break ground in new markets.

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putting customers first

According to an analysis by Nielsen, more than three out of every four new FMCG products launched fail in their first year.1 The reasons behind the success or failure of a product are varied. However, a common precaution companies can take while conceptualizing a product is to gauge its product-market fit.

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RISKING YOUR SECURITY

In today’s high-risk environment, personal security is becoming a matter of concern for business travelers. Charles Goslin, author of Understanding Personal Security and Risk, helps decode some of the myths.

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the unseen key

Effective Ideation = The Right Focus + The Right People + The Right Environment + The Right Process + The Right Tools and Techniques + Right Choices. R Sridhar in his new book, Unlock The Real Power of Ideation, presents formulas such as this for companies to understand and successfully leverage the power of ideation.

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strategic stroke

The stationery industry in India hit a rough patch in FY 2016-17—in contrast to the 4-5% price increase every year, prices had to be reduced in many categories. Low inflation and low commodity prices, along with increased competition, posed tough challenges to companies like Kokuyo Camlin. Despite this, they stuck to getting the basics right and focused on building capabilities—leveraging technology, introducting new products, and setting up one of the biggest integrated manufacturing plants. All this, combined with their astute understanding of their little consumers, will give them competitive advantage when times are better.

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the digital shift

… technology will radically disrupt HR in the near future. Indeed, it is already changing the way HR works and the role it plays and opening the door to a new type of “digital HR” function.1 The rise of digital and social media is changing the dynamics of HR and creating new ways of hiring, engaging, and retaining employees.

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the story of telling

“The best brands are built on great stories,”* this remark by Ian Rowden best captures the strategy of diligent brand building. Much more than attractive logos or the products themselves, what builds a brand is how successfully a story is woven around it. Brand marketers have to be good storytellers indeed.

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chasing the new wave

“…recent dramatic surge in entrepreneurialism in India bodes well for the future of the country in terms of economic growth, jobs and quality of life for the majority of India’s people. India seems set to become a genuine boom country for new enterprise.”* But this emerging startup ecosystem needs to be honed to meet global standards and sustain long-term growth. Alan Rosling suggests a few ways.

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