Consumer Durable


way to go...
By Cai Liqun & A Seth...
How did an unknown brand redefine itself to find a seat next to Google and Apple. Read the Huawei su...
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India's best on th...
By Qimat Rai Gupta...
Free access to information will create a digital utopia....
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brand resilience—a...
By Kaushik Mukherjee...
Brands like McDonalds, Coca-Cola, IBM, Google and Apple have gone from strength to strength during t...
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smart brands = sma...
By MG Parameswaran...
Switch on the television, and chances are in the first thirty minutes you will see at least five adv...
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success by design...
By Aparna Piramal Raj...
As every manager knows, there is no single road to success. Experience can however inform us of what...
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design at art d’in...
By ...
Deepika Jindal, the CEO of Art d’ inox, has established an organization where design is the primary ...
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design at ergo...
By ...
Ergo, India’s premier office furniture manufacturer, puts design at the heart of its business and ha...
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design at godrej i...
By ...
To meet the challenge of designing and developing fifty new products every year for both homes and o...
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design at nirlep...
By ...
A pioneer in the Indian non-stick cookware market, Nirlep understood that if it had to introduce non...
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design at tata elx...
By ...
From an R&D support center for a mainframe systems company, Tata Elxsi has metamorphosed into a prov...
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design at titan...
By ...
Success in a fashion led business is a magical mixture of good design, a deep understanding of the b...
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the service recove...
By Sophie Coughlan...
Can excellent service recovery create happier customers than if there was no service failure in the ...
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