Media & Entertainment


advertising 2020...
By Kamini Banga...
Predicting the future is fraught with problems. At best, one can look at the shape of things to come...
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social media - a b...
By Gautam Ghosh...
“For an introvert like me, social media is a great bridge to connect with people.”...
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iblog...
By Rishikesha Krishna...
“Blogging works best for me. I like its flexibility."...
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two-way street...
By Chintamani Rao...
Managers everywhere, and especially in the restless world of advertising, need to remember that ofte...
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the winning way...
By Anita Bhogle, Hars...
Harsha Bhogle’s career is a case study for young MBAs who want to break out from bottomline-driven p...
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fair game...
By Malavika R Banerje...
spectacular chaos and eventual salvaging of the Commonwealth Games, leading us to investigate whethe...
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flattering to dece...
By Bhaskar Ghose...
A front for the new ‘advertising mafia’ or a Robinhood distributing justice at a small cost to its c...
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Network 18...
By Jeffrey Sampler & ...
Network18’s strategy of investing in dotcom properties and new channel launches mirrors that of priv...
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an experiment that...
By Bhaskar Ghose...
In an era when the television is no longer the glamorous knowledge platform that it once was, it is ...
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the business of di...
By Rajiv Bakshi...
The longstanding perception of the television as an idiot box turned a complete volte face, thanks t...
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everybody has won....
By Chintamani Rao...
For several years now analysts have predicted the end of television. The ubiquity of the Internet, a...
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a g krishnamurthy:...
By Poornima Subramani...
What role do luck and chance play in a success story? Not much. While luck is dicey, success can be ...
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dance like an elep...
By Sudhir Sharma...
Six starry eyed NID graduates dared to walk the road less traveled. Here is how they successfully ta...
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