Marketing


the sweet smell of...
By M G Parameswaran...
The CEO of a fast-growing FMCG company debates the merits of acquiring a deodorant brand. Given the ...
Read More
5 reasons brand ch...
By Jack Trout...
China’s perceived weakness in branding has not really dented it irredeemably, neither has India’s ma...
Read More
why do smart manag...
By Jack Trout...
Business management is over-educated. There are hundreds of business management books and over 2,000...
Read More
smart brands =smar...
By M G Parameswaran...
Will the sales of ready-to-eat food increase with the purchase of diapers? Will the sales of shampoo...
Read More
cause and effect...
By M G Parameswaran...
Aligning one’s brand with a cause that strikes a chord with the people is a smart marketing strategy...
Read More
three questions: M...
By Marc Aeschbacher...
Marc Aeschbacher, co-founder and CEO of Borgeaud, talks about the introduction of the concept of Rah...
Read More
know thyself...
By Alvina Clara, Dr R...
When marketing is trying to turn external customers into brand evangelists, shouldn’t someone be try...
Read More
brand rejuvenation...
By Kaushik Mukherjee...
Brands require dedication and commitment of resources on the part of the organization to become stro...
Read More
smart branding = s...
By M G Parameswaran...
Many marketers fear the commoditization of their brand. In this article, we examine nine ways of dif...
Read More
creativity in moti...
By Rajiv Rao...
It could be a scene straight out of a comic strip. Except that the characters look too perfect to be...
Read More
marketing 101 at t...
By Chintamani Rao...
While Ford is credited with having invented the assembly line, what is less known is that this was b...
Read More
air india-indian: ...
By Mala Srivastava...
After twenty years of indecision, the Government of India decided to merge its two problem ridden ai...
Read More
gujarat electricit...
By Rakesh Mohan Joshi...
A loss making public utility in Gujarat achieved financial turnaround without any significant increa...
Read More
tanishq: from cris...
By Porus Munshi...
Tanishq was running into losses for the sixth consecutive year. Jacob Kurien came in as COO and focu...
Read More
differential circl...
By R Gowthaman...
A chaotic world buzzing with tens of hundreds of media and entertainment choices poses a real challe...
Read More
a parent is an inc...
By Lata Subramanian...
A globalized world has resulted in changing the relationship between a parent company and its subsid...
Read More
1 
Next |  Last
The Smart Manager is published by Spenta Multimedia
Find out about other Spenta Multimedia publications, including Jetwings, Apparel and First Update.
Site By Spenta Multimedia