Posts From admin

virtually yours

Eva, the chatbot built for HDFC Bank, addressed 2.7 million customer queries in a span of six months in 2017. According to Senseforth AI Research, over 5.3 lakh unique visitors on the bank website had 1.2 million conversations.* Chatbots have long been deployed in customer engagement initiatives successfully. Now, HR too is adopting the technology to improve employee experience.

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the anchor

In The Advantage, author Patrick Lencioni highlights the potential of organizational health vis-à-vis competitive advantage, as opposed to other disciplines such as marketing, strategy, and technology. In this exclusive with The Smart Manager, Dr Christian Marcolli focuses on the leadership aspect of organizational well-being—how high performance can be tied directly to how leadership communicates and why it is crucial for leaders to maintain their credibility.

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jack trout : a tribute

The Smart Manager remembers Jack Trout, one of the most influential marketing gurus of all time.

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in search of the obvious

Jack Trout, perpetrator of leading marketing strategies such as positioning, does an indepth analysis of the problems ailing marketing today in his latest book, In Search of the Obvious.

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sustainability and the brand

The Mahindra Group is increasingly investing in the new green economy through multiple businesses and boosting brand trust among its stakeholders.

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