Posts From Christopher Higgins

change your game

A study carried out by McCarthy Group showed that close to 84% of millennials do not trust traditional advertisements. Further, another study by Fractl and Moz showed that they consider ads to be disruptive and close to 63% of them block advertisements. They have an average attention span of eight seconds.* This implies that marketers have a very small window to send their message across. So how can a brand best engage with them?

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