return on trust

Given the nature of online shopping, where consumers are buying products sight unseen, providing personal data online, and often paying in advance, having a brand and website that consumers trust is critical. Competitive prices or delivery options can be a deciding factor when potential customers are choosing a vendor, but at the end of the day consumers will only buy from websites they trust*. Establishing trust, undoubtedly, is the most critical factor in an organization’s customer journey. For online businesses, it is a task easier said than done.

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