Posts From Dr Saumya Sindhwani

Creative core

A company’s most important asset isn’t raw materials, transportation systems, or political influence. It’s creative capital—simply put, an arsenal of creative thinkers whose ideas can be turned into valuable products and services. Creative employees pioneer new technologies, birth new industries, and power economic growth… If you want your company to succeed, these are the people you entrust it to. That much is certain. What’s less certain is how to manage for maximum creativity.*
Creative management is a complex process, but mastering it is imperative for those who want to deliver true value.

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