Posts From HAP KLOPP

Innovation is not everything

Companies often engage in quick fixes in a bid to be seen as innovative. While this may bring in short-term value, failing to focus on the long term could erode their most valuable moat—the brand. Hap Klopp explains why a brand’s story is not just about its logo or taglines. It is the combined accumulated impact of every aspect of the business, authoritatively unified under imaginative but single-minded direction.

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the secret sauce

Hap Klopp, co-author of ALMOST, unveils the power of ‘failing forward’ that guides Silicon Valley companies

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