native narrative

In the early days of print journalism—which was not so long ago, because the world is changing at a furious pace—there was a “Chinese wall” between the editorial side of journalism and the advertising side. What that meant was that the journalists who were writing for the publication… wrote articles about their subjects, while, separately, salespeople sold advertising in those publications. The idea behind the Chinese wall was that “never the twain shall meet”… That Chinese wall still exists, but native advertising has made it harder to see. Mike Smith analyses the multiple facets of native advertising he has dealt with in his latest book The Native Advertising Advantage.

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