customer engagement

building digital into CX delivery

It is getting harder by the day for organizations to make customers stick. An integrated approach that incorporating digital into customer experience may hold the key. Recently, I was amazed looking at a few curious insights winnowed from diverse sources—seemingly

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return on trust

Given the nature of online shopping, where consumers are buying products sight unseen, providing personal data online, and often paying in advance, having a brand and website that consumers trust is critical. Competitive prices or delivery options can be a deciding factor when potential customers are choosing a vendor, but at the end of the day consumers will only buy from websites they trust*. Establishing trust, undoubtedly, is the most critical factor in an organization’s customer journey. For online businesses, it is a task easier said than done.

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