building digital into CX delivery

It is getting harder by the day for organizations to make customers stick. An integrated approach that incorporating digital into customer experience may hold the key. Recently, I was amazed looking at a few curious insights winnowed from diverse sources—seemingly

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obey the digital illusion

It is time for online marketers to delve deep into the human psyche to understand today’s digital savvy consumers, believe Soumick Nag, IMRB-Kantar, and Rohan Gupta, Future Brands.

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driving digital

Emergence of digital technologies has brought about disruptive changes. But are companies ready for the digital transition? ask Ludo Van der Heyden, INSEAD, and Liri Andersson, this fluid world.

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