tribute

jack trout : a tribute

The Smart Manager remembers Jack Trout, one of the most influential marketing gurus of all time.

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in search of the obvious

Jack Trout, perpetrator of leading marketing strategies such as positioning, does an indepth analysis of the problems ailing marketing today in his latest book, In Search of the Obvious.

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positioning is equally relevant today in a completely cluttered world of brands

John Francis ‘Jack’ Trout died on 5th June, 2017 in Old Greenwich, Connecticut, US. Jack Trout, as he was known for the bulk of his effervescent years, succumbed to colorectal cancer at the age of 82. Jack was father to

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marketing forgot him— and that shows

Whether the concept of positioning is thriving or has gone the way of the USP and the dodo may be arguable, but Jack Trout’s most important work was perhaps his 2006 book, In Search of the Obvious, aptly subtitled The

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