Thus, the new IIMs have a historic opportunity to create a third model, growth through innovation. Given that they do not have the inertia and complacency of IIMs A, B and C,they must experiment and innovate with new models of course content, teaching styles, student profiles and faculty diversity. There are already several questions being raised about the relevance of MBA education globally. Even in India, there are several recruiters who prefer to recruit students directly after graduation and provide them on-the-job management training rather than to recruit from MBA programs. When the core formula for success is under threat, growth through innovation is an ideal way to rejuvenate the brand.