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Jul-Aug 2012 |  the four Ps of marketing in china
By Saurabh Sharma

Control is pervasive—and not limited to a few sectors of business and industry. The government controls almost everything that happens in China—and all that does not. It controls the judiciary; most of the large businesses across various sectors; as well as the flow of information through a tight grip on all forms of media, including the internet…

It is through this extent of control that the government makes things happen in a vast and diverse nation of over 1.4 billion people. The Beijing Municipal Government passed a regulation in December 2010 stipulating that no more than 20,000 new cars could be bought in a month2. This number is almost one third of the number of new cars that were streaming into the city roads before the regulation was passed. The same control lets the government tell retailers not to increase prices without asking first…

Such controls help the government trigger and tame events and bring about the fast-paced changes that China has now famous for.
 
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