"This is the ‘Like Me’ generation. Social networks like Facebook have developed in all of us the need to be constantly applauded and appreciated. The social web is no longer a fad restricted to the upwardly mobile or the geeky gamers. It has changed the way we share, communicate, collaborate, create, recommend, buy or sell products and services. However, things change drastically when it comes to work environments. Most businesses do not encourage social networking and gaming for their employees while they are at work...
On the flipside, for most young professionals today, peer recognition and a sense of purpose and achievement are as important, if not more, as salary. For people like Gaurav, lack of social networking could leave them feeling disconnected and craving for recognition from managers, and more importantly, peers."