Harsh Mariwala, Chairman and Managing Director, Marico Limited, in an exclusive to The Smart Manager talks about how Marico assumes the role of a teacher and mentor, helping all its stakeholders—members, customers, associates, shareholders and the community—to ‘Be More. Every Day’.

It could be a scene straight out of a comic strip. Except that the characters look too perfect to be called cartoons. And then you watch them, as the story unfolds. We bring you a behind-the-scenes account of the brilliant ZooZoo campaign, straight from the horse’s mouth.

In this exclusive conversation with The Smart Manager, based on his book, Reorganize for Resilience, Professor Ranjay Gulati, Jaime and Josefina Chua Tiampo Professor of Business Administration at Harvard Business School, talks about how companies must adopt the outside-in approach to survive and stay ‘out’ of the jaws of commodity hell.

India and China are on the road to becoming the next economic superpowers. However, both must face a slew of challenges before they actually set about reshaping the world economic order.

If branding is indeed about imparting a unique identity to a product or service, look no further than Jumbo King—an enterprise built entirely around the ubiquitous Mumbai vada pav.

Innovative thinking is not about pontificating on highly theoretical concepts and wasting a lot of money. It is a means of searching for and implementing a better way. That’s it. Nothing more

While Ford is credited with having invented the assembly line, what is less known is that this was but one outcome of their ‘price first’ innovation strategy. In a sense, innovation encompasses many things; it’s not just about superior products but also about enabling a larger number of people to enjoy the benefits of these products. Significantly, innovation is about change and yet, the more things change, the more they remain the same…