Customer Service Member benefits
Automobile
Banking & Finance
Consultancy
Consumer Durable
Energy
Engineering
FMCG
Government
Healthcare
Hospitality
I T
Infrastructure
Iron & Steel
Logistics
Media & Entertainment
Missing
Retail
Service
Textile & Garment
 
 
first principle Only for Gold Members
by John Philip Jones, July-August 2010

"The Pure Food Movement in the USA, supported by various consumer groups and thought leaders, wanted legislators to consider making laws that would protect consumers from adulterated drugs and food products. However, the majority of the processed-food producers and meat companies, were against the state’s interference in their businesses. All except one: S J Bainz, the largest food-producing company in the USA. Was Bainz right to adopt this position? Was it wrong of him to support legislation t

Read More...
first principle Only for Gold Members
by Morgen Witzel, July-August 2010

"The Pure Food Movement in the USA, supported by various consumer groups and thought leaders, wanted legislators to consider making laws that would protect consumers from adulterated drugs and food products. However, the majority of the processed-food producers and meat companies, were against the state’s interference in their businesses. All except one: S J Bainz, the largest food-producing company in the USA. Was Bainz right to adopt this position? Was it wrong of him to support legislation t

Read More...
be more. every day. Only for Gold Members
by Harsh Mariwala, May-June 2010

Harsh Mariwala, Chairman and Managing Director, Marico Limited, in an exclusive to The Smart Manager talks about how Marico assumes the role of a teacher and mentor, helping all its stakeholders—members, customers, associates, shareholders and the community—to ‘Be More. Every Day’.

Read More...
rapi-kola: message in a bottle Only for Gold Members
by Rachida Justo , March-April 2010

Rapi-Kola could well qualify as an ideological concept, considering its origins are traceable to a conscious effort to avoid all symbols of American hegemony. However, according to founder Lalt Kembouline, it also makes imminent business sense. Will he succeed in proving that money can be made while serving a social cause?

Read More...
rapi-kola: message in a bottle Only for Gold Members
by Cristina Cruz, March-April 2010

Rapi-Kola could well qualify as an ideological concept, considering its origins are traceable to a conscious effort to avoid all symbols of American hegemony. However, according to founder Lalt Kembouline, it also makes imminent business sense. Will he succeed in proving that money can be made while serving a social cause?

Read More...
rapi-kola: message in a bottle Only for Gold Members
by Gulu Mirchandani, March-April 2010

Rapi-Kola could well qualify as an ideological concept, considering its origins are traceable to a conscious effort to avoid all symbols of American hegemony. However, according to founder Lalt Kembouline, it also makes imminent business sense. Will he succeed in proving that money can be made while serving a social cause?

Read More...
rapi-kola: message in a bottle Only for Gold Members
by Ravi Murugesan, March-April 2010

Rapi-Kola could well qualify as an ideological concept, considering its origins are traceable to a conscious effort to avoid all symbols of American hegemony. However, according to founder Lalt Kembouline, it also makes imminent business sense. Will he succeed in proving that money can be made while serving a social cause?

Read More...
the service recovery paradox: dispelling the myth Only for Gold Members
by Stefan Michel , November-December 2009

Can excellent service recovery create happier customers than if there was no service failure in the first place? Should managers focus on providing excellent, error-free service upfront instead of relying on service recovery later? This article delves deeper into the service recovery paradox to uncover certain truths...

Read More...
the service recovery paradox: dispelling the myth Only for Gold Members
by Sophie Coughlan, November-December 2009

Can excellent service recovery create happier customers than if there was no service failure in the first place? Should managers focus on providing excellent, error-free service upfront instead of relying on service recovery later? This article delves deeper into the service recovery paradox to uncover certain truths...

Read More...
romancing the customer
by Ramesh Iyengar, July-August 2009

Ramesh Iyengar waxes eloquent about his lifelong tryst with direct marketing and putting the customer on center stage…

Read More...
sustaining the success of scorecard Only for Gold Members
by Sheshagiri G Hegde, July-August 2009

Why is it that many companies have initiated balanced scorecard programs only to stop short after the very first scorecard? Here is a low down on the essentials of sustaining a balanced scorecard program.

Read More...
cracking the code: how mass customization is becoming reality Only for Gold Members
by Fabrizio Salvador, Pablo Martin De Holan & Frank Piller, July-August 2009

Contrary to popular perception mass customization is not about achieving a Utopian state, where the company creates or produces goods or services to order.

Read More...
organizational fitness for purpose Only for Gold Members
by Morgen Witzel, July-August 2009

The concept of ‘organizational fitness for purpose’ has been around since 1978. Morgen Witzel, deconstructs and discusses the concept in detail…

Read More...
subiksha: an outsider on its own turf Only for Gold Members
by Porus Munshi, October-November 2007

When Subramanian, a financial service professional with his 'different' way of looking at business, created a retail chain, he challenged almost every paradigm in the sector.

Read More...
cavinkare: touching the pulse of the small consumer Only for Gold Members
by Porus Munshi, June-July 2007

It takes radical innovators to make giants catch colds. And C K Ranganathan who started CavinKare in 1983 with a seed capital of just Rs15,000 has a record of giving colds to transnational FMCG giants.

Read More...
limiting the peter principle: job rotation at marico Only for Gold Members
by Harsh Mariwala, June-July 2007

Recent studies show that people stay in one company for as little as 2.5 years. Yet at Marico tenure can be as long as fourteen years. So how does Marico manage to retain its key people year after year? The secret lies in leveraging people's strengths rather than looking at people's weaknesses, says Harsh Mariwala.

Read More...
amul: taste of India Only for Gold Members
by Varghese Kurien & Tribhovandas Patel, February-March 2007

With the motto, 'one member, one vote, one domain', Amul has built a staggeringly complex supply chain, twice a day collecting milk from 2.5mn farmers across 12,000 villages, delivering quality dairy products to millions of Indian consumers through 500,000 retail outlets.

Read More...
ms 'vindi' banga: changing culture, reaping success Only for Gold Members
by M S Vindi Banga, August-September 2005

"We were so used to success that we were slow to recognize problems and therefore slow to act. The first step in change management is to admit a problem and share it,” says Vindi Banga.

Read More...
build profits Only for Gold Members
by Adrian Ryans, August-September 2005

Are you making as much profit as you can? Or are there profits you could have picked up that you never noticed? Use the six market forces theory to build your bottom line, says IMD’s Professor of Marketing & Strategy, Adrian Ryans.

Read More...
leveraging diversity Only for Gold Members
by Vindi Banga, December-January 2005

In today's swiftly changing and volatile market scenario we need people who can see through the apparent chaos, crystallize scenarios, communicate and then implement their ideas quickly, says Vindi Banga.

Read More...
scores and more Only for Gold Members
by Adi Godraj, December-January 2005

CEOs need leaders to manage global operations. Recruit extra talent, says Adi Godrej, Chairman Godrej Group. The Group's recruitment model is different from that of other corporates in two ways.

Read More...
how to manage in a changing environment Only for Gold Members
by Musharaf Hai, April-June 2004

Today’s CEO has to not only run a business but also tackle challenges such as organizational restructuring, acquisitions, new market strategies and even terrorist threats. Musharaf Hai, Chairman, Unilever Pakistan, offers her insights.

Read More...
lijjat Only for Gold Members
by Jyoti Naik, April-June 2003

Born out of determination, bred with simple values, Lijjat Papad is the story of an enterprise that has steadily grown into an institution. President Jyoti Naik explains how.

Read More...
one price fits all Only for Gold Members
by Shunu Sen, January-March 2003

Hindustan Lever’s legendary distribution network was created by a remarkable 19 year old boy. Here’s how.

Read More...
the management lever
by Siddhartha sen, October-December 2002

Shunu Sen looks back and looks ahead profiling the best management minds. This time, it is Prakash Tandon.

Read More...
niall fitzgerald: the man behind the chairman Only for Gold Members
by Kamini Banga, April-June 2002

In this perceptive profile of the Unilever’s chairman, Kamini Banga discovers the qualities a leader needs as well as the man behind one of the world’s largest companies. Some of his colleagues describe FitzGerald as “ruthless” but the Irishman from Limerick seems to be obsessed with “not letting people down”.

Read More...
the milky way Only for Gold Members
by Pankaj Chandra & Devanath Tirupati, January-March 2002

How do you run a just-in-time program when your suppliers are 2.1 mn mostly illiterate villages? Here’s how Amul managers one of the tightest supply chains in the world. By Pankaj Chandra and Devanath TIRUPATI.

Read More...
  
   Email
   
   Password
      
Forgot Password?
New User? Sign up now!
  
Copyright © 2007 The Smart Manager. All Rights Reserved. About Us | FAQs | Privacy Policy | Contact Us | Terms of Use