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| jumbo dreams
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| by Dheeraj Gupta,
May-June 2010 |
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If branding is indeed about imparting a unique identity to a product or service, look no further than Jumbo King—an enterprise built entirely around the ubiquitous Mumbai vada pav.
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| branding india: an incredible story
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| by Amitabh Kant,
July-August 2009 |
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The story of how a sleeping giant was transformed into a tourism juggernaut through a world class destination branding campaign…
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| design at ginger
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| by ,
January-February 2009 |
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"The question behind Ginger’s strategy – and the starting point for the project – was simple: can we provide a clean and
comfortable hotel room for one person at Rs999 per night? "
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| never say die
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| by Raju Shete,
August-September 2005 |
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“Not even 10% of the business plan works,” says the Chairman, Radhakrishna Group. Do not start a project with a prefixed idea; it will then be difficult to attempt a different tactic when things are not working. | | |
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| ho kwon ping: i am my past
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| by Apurv Bagri,
October-December 2003 |
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"Organic diversification is the best route for growth," advises the founder of the Banyan Tree, one of the world's fastest growing hotel chain, which redefined the meaning of the word luxury. Read why … | | |
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| the customer comes second
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| by Hal Rosenbluth,
January-March 2003 |
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Rosenbluth International is today the world’s third largest travel management company because it concentrates on its people first and customers second. Will Hal Rosenbluth’s winning ideas work in India? Judge for yourself. | | |
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| m s oberoi: his unpublished memoir a beautiful life
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| by M S Oberoi,
July-September 2002 |
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The story of my life has been, in many ways, a dramatic one—full of difficulties and hardships, in earlier days and later a spectacular rise to the position I now hold. | | |
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