First Serve

monitoring customer service 24/7

Customer-centricity has been core to the company’s culture, says Sudhir Goel, Acer India.

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human psychology, marketing

Customer-centricity has been core to the company’s culture, says Sudhir Goel, Acer India.

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Customer never on the back seat

Anil Makhija and Komal Chainani, BookMyShow, elaborate the customer philosophy that
is driving the company’s growth.

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customers for life

Jack Uppal, General Motors India, tells us how the brand has accelerated its efforts to deliver superior customer service—from partnering with Amazon to implementing the nationwide Chevrolet Complete Care program.

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putting the customer in the driver’s seat

Arun Malhotra of Nissan Motor India explains why customer service can be the differentiating factor in a highly competitive marketplace.

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