gurumantra

the story of telling

“The best brands are built on great stories,”* this remark by Ian Rowden best captures the strategy of diligent brand building. Much more than attractive logos or the products themselves, what builds a brand is how successfully a story is woven around it. Brand marketers have to be good storytellers indeed.

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taking the big leap

For most growing companies, there comes a time when they must contemplate expanding outside their home market. Making the leap into foreign markets is, for most, extremely challenging—sometimes the hardest thing they have done since the company was founded. International expansion is a leap into the unknown, and not every company manages to make the jump. Here are a few of the key problems they face, and what to do about them.

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trust deficit?

Morgen Witzel, Exeter Business School, asks a pertinent question—can we trust the intelligence of a machine?

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the mark of a leader

Why do people need leaders and why do they accept them? Asks Morgen Witzel, Exeter Business School.

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designing efficiency

A well-designed workplace directly affects the productivity and efficiency of the workers, believes Morgen Witzel, Exeter Business School.

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chase the value

The issue of sustainability is not a new one, but it has increased in scale and requires a more streamlined approach across the value chain, says Morgen Witzel, University of Exeter Business School.

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management is a mindset

Management gurus cannot offer cookie-cutter solutions to problems. It is for organizations to analyze their thoughts and adopt what suits them best.

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