interview

the unseen key

Effective Ideation = The Right Focus + The Right People + The Right Environment + The Right Process + The Right Tools and Techniques + Right Choices. R Sridhar in his new book, Unlock The Real Power of Ideation, presents formulas such as this for companies to understand and successfully leverage the power of ideation.

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strategic stroke

The stationery industry in India hit a rough patch in FY 2016-17—in contrast to the 4-5% price increase every year, prices had to be reduced in many categories. Low inflation and low commodity prices, along with increased competition, posed tough challenges to companies like Kokuyo Camlin. Despite this, they stuck to getting the basics right and focused on building capabilities—leveraging technology, introducting new products, and setting up one of the biggest integrated manufacturing plants. All this, combined with their astute understanding of their little consumers, will give them competitive advantage when times are better.

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content, context, and conversations

As per B2B Content Marketing 2017 Benchmarks, Budgets, and Trends—North America, 70% of B2B marketers say they will produce more content in 2017 than they did in 2016 and 39% of B2B marketers say they will increase spending on content marketing over the next twelve months. Content is key for any marketing initiative to succeed. However, in the present world of information overload, content without context merely is a ‘low-test fuel, prone to knocks and stalls’. In this exclusive with The Smart Manager, Rutsky talks about how B2B companies can break through and lead when they control the context of the market conversations.

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Through the advertising lens

Ambi M G Parameswaran, Brand-Building.com, explores the impact of advertising on the Indian consumer landscape.

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what are you doing wrong?

In an interview with The Smart Manager, Morgen Witzel offers a peep into the seven sins of management detailed in his latest book Managing for Success, and tells us how managers can shape cultures that minimize failure.

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the secret sauce

Hap Klopp, co-author of ALMOST, unveils the power of ‘failing forward’ that guides Silicon Valley companies

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not just one true calling?

Embrace your inner wiring, pursue your multiple passions, Emile Wapnick, puttylike.com, exhorts multipotentialites.

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grappling with the future

Change the way you leverage limitless human capacity and embrace personal vulnerability in the way you lead, exhorts Bill Jensen, author of Future Strong.

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