interview

a glass apart

In recent years, India has been touted as one of the fastest growing economies in the world and stood fourth in 2017, with a forecast GDP growth of 7.2%.1 This has been possible, in part, due to the government’s initiatives to encourage foreign players to manufacture in India, of which Make in India is a shining example.
One such multinational that has long established its presence in the country is the 167-year-old global behemoth Corning Incorporated, which entered the Indian market in the 1980s to produce CRT glass for televisions. Since then, the company has achieved breakthrough success and has diversified its portfolio into optical fiber cable and connectivity solutions, high-quality emission products, specialized materials for the semiconductor industry, labware and solutions for life science research and bio production, and the internationally-renowned Gorilla® Glass. Today, Corning’s investments are well-aligned with the emerging market trends in the country.

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for a smooth transition

In the future working environment—for which ‘ecosystem’ is a more relevant term—each company’s and each individual’s position and path will be unique, interconnected, integrated, and dynamic, Sophie Wade explains in her book Embracing Progress. In this excusive with The Smart Manager, she explains why engagement, personalization, integration, and choice will be the core themes for any future-of-work transformation.

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‘dharma, the very path to sustainable profit and growth’

Dr Mrityunjay Athreya has been a founder and pioneer of the Indian Management movement. He chose this life mission early, as a prime need of post-Independence India, for rapid economic and social growth. In recognition of his contribution to management, the Government awarded him the civilian honour of Padma Bhushan in 2014. Distilling his experience of several decades, Dr Athreya talks to The Smart Manager about organizational culture, centrality of ethics, mandatory CSR, need for leadership pipeline, and so on.

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the unseen key

Effective Ideation = The Right Focus + The Right People + The Right Environment + The Right Process + The Right Tools and Techniques + Right Choices. R Sridhar in his new book, Unlock The Real Power of Ideation, presents formulas such as this for companies to understand and successfully leverage the power of ideation.

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strategic stroke

The stationery industry in India hit a rough patch in FY 2016-17—in contrast to the 4-5% price increase every year, prices had to be reduced in many categories. Low inflation and low commodity prices, along with increased competition, posed tough challenges to companies like Kokuyo Camlin. Despite this, they stuck to getting the basics right and focused on building capabilities—leveraging technology, introducting new products, and setting up one of the biggest integrated manufacturing plants. All this, combined with their astute understanding of their little consumers, will give them competitive advantage when times are better.

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content, context, and conversations

As per B2B Content Marketing 2017 Benchmarks, Budgets, and Trends—North America, 70% of B2B marketers say they will produce more content in 2017 than they did in 2016 and 39% of B2B marketers say they will increase spending on content marketing over the next twelve months. Content is key for any marketing initiative to succeed. However, in the present world of information overload, content without context merely is a ‘low-test fuel, prone to knocks and stalls’. In this exclusive with The Smart Manager, Rutsky talks about how B2B companies can break through and lead when they control the context of the market conversations.

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Through the advertising lens

Ambi M G Parameswaran, Brand-Building.com, explores the impact of advertising on the Indian consumer landscape.

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what are you doing wrong?

In an interview with The Smart Manager, Morgen Witzel offers a peep into the seven sins of management detailed in his latest book Managing for Success, and tells us how managers can shape cultures that minimize failure.

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the secret sauce

Hap Klopp, co-author of ALMOST, unveils the power of ‘failing forward’ that guides Silicon Valley companies

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not just one true calling?

Embrace your inner wiring, pursue your multiple passions, Emile Wapnick, puttylike.com, exhorts multipotentialites.

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