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Tushar Gulavani
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The Pendharkars must adapt to the mall culture that is catching up in
India. They must focus on multi-brand tie-ups with giants such as Big Bazaar,
Reliance, etc, and have their products sold through these outlets, as this is
where India’s 350 million-odd middle-class population shops.
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Vishal Khandelwal
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Pendharkar Bros must focus on one or more big ideas and work to make them
successful. After all, Haldiram is known for its bhujia and not any other
of its 100-odd snacks. Or like K C Das of Kolkata, which is known for its
roshogullas. The Pendharkars also need to identify their niche and focus on
developing it.
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Souvik Gupta
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They can attract customers by starting a policy of slashed rates for all
sales after 8 pm. To convince the franchisees, the Pendharkars can initially
subsidize them for the extra cost.
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Souvik Bhadra |
Merge some of the companies within the Pendharkar Group that are involved
in related sectors to create a distinct and comprehensive sweets-and-snacks
company (say, Company X). Then synergize the marketing and distribution networks
of these companies under the merged company.
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Manish Agarwal
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Branding is important in the organized sector and Pendharkar Bros lack
that. While they have a monopoly on chivda, it is mostly known locally,
and the end customer has not been educated that 'chivda' and 'Pendharkar
Bros' are synonymous.
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Avinash Unni
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They should tie up with production houses such as Balaji Telefilms to have
product placements in their shows. This will help capture the attention of the
‘family audience’.
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Desi
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Spin off the dairy business! Sell it to Milky Way with a buy-back
arrangement. Keep them engaged in the dairy business while you figure out the
best step forward with your sweets business. At least your competitor is now
tackling your problems instead of you!
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Prashant Govindan
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Local distribution could be split into two distinct business groups:
savories and sweets. The reason for this is simple. Dairy-based sweets are
perishable and need a cold chain to preserve their freshness. They also need to
be consumed quickly. Therefore, the distribution network needs to be
tightly-knit and should allow for withdrawal of expired products. This is best
achieved through their own chain of branded retail outlets or franchised
outlets.
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Sapana Dwivedi
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Their profit margin is very low, and due to competition, it is not
advisable to increase the price of their products. So, rather than unnecessarily
increasing the cost of the products by spending on advertising, they need to
focus on increasing the distribution network. This will help them meet customer
demand easily and also help attract new customers.
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Siddharth Roy
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They should focus on brand attributes such as exclusivity, product safety,
social causes, innovation and stability that are difficult for retailers to
replicate.
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Ramanand Ruikar
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The Pendharkar team needs to develop innovative ideas to identify easy,
hassle-free ways to reach a large number of people, such as installing vending
machines of their products at prime locations, motor drive-throughs, etc.
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