Tag "Advertising"

switching gears

According to a recent survey by eMarketer, more than 25% of Internet users use an adblocker and ad blocking is expected to cost publishers $35 billion by 2020*. Little wonder then that the automobile industry became one of the early adopters of native advertising. The medium allows them to showcase their products more effectively than display or banner ads and brings in better ROI.

Read More

Through the advertising lens

Ambi M G Parameswaran, Brand-Building.com, explores the impact of advertising on the Indian consumer landscape.

Read More