Tag "CRM"

Bridging the gap

Pam Didner, author of Effective Sales Enablement, shares her perspective on how sales needs to treat marketing as a hidden sales force, while marketing can leverage sales as another marketing channel.

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driving digital

Emergence of digital technologies has brought about disruptive changes. But are companies ready for the digital transition? ask Ludo Van der Heyden, INSEAD, and Liri Andersson, this fluid world.

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