Tag "customer service"

customer engagement

To deal with the demand for tailored one-to-one customer/company conversations, businesses are using AI. By 2020, Gartner predicts that 85% of customer interactions will be handled this way.* Increasingly, companies are experimenting new ways to engage their customers. The crux lies in understanding the demands of the more empowered and knowledgeable customer.

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taking center stage

In an article in these columns, Chuck Wall, founder and chief executive officer of Marketpower Group, spoke about how too many companies are relying exclusively on data to explain what customers really need. Ironically, many have too much data to process and make actionable. But the quantitative is only one piece of the puzzle. The quality of customer experience also matters. Understanding customer 2.0 and delivering superior experience holds the key.

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monitoring customer service 24/7

Customer-centricity has been core to the company’s culture, says Sudhir Goel, Acer India.

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human psychology, marketing

Customer-centricity has been core to the company’s culture, says Sudhir Goel, Acer India.

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customers for life

Jack Uppal, General Motors India, tells us how the brand has accelerated its efforts to deliver superior customer service—from partnering with Amazon to implementing the nationwide Chevrolet Complete Care program.

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putting the customer in the driver’s seat

Arun Malhotra of Nissan Motor India explains why customer service can be the differentiating factor in a highly competitive marketplace.

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