Tag "Customer"

Building invicible brands

The average selling price of an iPhone is $500 more than the pricing for its chief competitor Samsung, according to research by Canaccord Genuity, making Apple earn over 90 per cent of the profits in the smartphone category and rack up a cash hoard on its balance sheet.*

What makes customers choose a product over others despite its high price? It is, in most of the cases, directly influenced by the brand’s thorough understanding of the customers’ changing preferences

Read More

Customers as a moat

The idea of the ‘economic moat’ is a tempting one. What senior management team would not like to have a foolproof set of defences, a source of competitive advantage so strong as to make the company invulnerable to competition? Everyone is looking for their moat. The problem is, most of us are looking in the wrong places.

Read More

Customer never on the back seat

Anil Makhija and Komal Chainani, BookMyShow, elaborate the customer philosophy that
is driving the company’s growth.

Read More