Tag "Digital"

Beyond the blame game

In an article in The Guardian, Stephen Hawking wrote, “The automation of factories has already decimated jobs in traditional manufacturing, and the rise of artificial intelligence is likely to extend this job destruction deep into the middle classes, with only the most caring, creative, or supervisory roles remaining.”* Here, the author holds a slightly contrarian view, explaining how AI would create more jobs, than rather eliminate them, and why human insight would remain crucial to success.

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Dealing with the unpredictable

Crisis—whether unknowingly self-inflicted or due to external factors—is an impending reality and it is only prudent that companies always have a plan ready for the worst. Ramya Ramamurthy, author, REBUILD, details what a good crisis management strategy comprises, gives anecdotes of how bad decision-making has led to the downfall of even giant corporations, and explores the role of PR in sustaining reputation in difficult times.

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switching gears

According to a recent survey by eMarketer, more than 25% of Internet users use an adblocker and ad blocking is expected to cost publishers $35 billion by 2020*. Little wonder then that the automobile industry became one of the early adopters of native advertising. The medium allows them to showcase their products more effectively than display or banner ads and brings in better ROI.

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driving digital

Emergence of digital technologies has brought about disruptive changes. But are companies ready for the digital transition? ask Ludo Van der Heyden, INSEAD, and Liri Andersson, this fluid world.

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four scenarios to stress test your strategy

Giulia Trombini, Mike Wade, Stephan Monterde, Christiaan Kuun, John Garrity, and Ivy Buche, envision four plausible future business scenarios, and drive home the need for businesses to be agile in order to fit in any of these scenarios.

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