Tag "Diversifications"

Dealing with the unpredictable

Crisis—whether unknowingly self-inflicted or due to external factors—is an impending reality and it is only prudent that companies always have a plan ready for the worst. Ramya Ramamurthy, author, REBUILD, details what a good crisis management strategy comprises, gives anecdotes of how bad decision-making has led to the downfall of even giant corporations, and explores the role of PR in sustaining reputation in difficult times.

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