Tag "economic moat"

From firms to ecosystems

In a VUCA world, where value is created and destroyed in surprising ways in every industry, many organizations respond by investing in new technologies only to keep up with the competition. Ralph Welborn, co-author of Topple—The End of the Firm-Based Strategy and Rise of New Models for Explosive Growth argues that what has made businesses effective today will not work tomorrow. He proposes that individuals (or organizations) need to answer the ‘new strategic question’ and understand its implications on what they do, how they do it, and with whom they do it so they can identify and capture new sources of value.

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Building invicible brands

The average selling price of an iPhone is $500 more than the pricing for its chief competitor Samsung, according to research by Canaccord Genuity, making Apple earn over 90 per cent of the profits in the smartphone category and rack up a cash hoard on its balance sheet.*

What makes customers choose a product over others despite its high price? It is, in most of the cases, directly influenced by the brand’s thorough understanding of the customers’ changing preferences

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