Tag "entrepreneurship"

return on trust

Given the nature of online shopping, where consumers are buying products sight unseen, providing personal data online, and often paying in advance, having a brand and website that consumers trust is critical. Competitive prices or delivery options can be a deciding factor when potential customers are choosing a vendor, but at the end of the day consumers will only buy from websites they trust*. Establishing trust, undoubtedly, is the most critical factor in an organization’s customer journey. For online businesses, it is a task easier said than done.

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chasing the new wave

“…recent dramatic surge in entrepreneurialism in India bodes well for the future of the country in terms of economic growth, jobs and quality of life for the majority of India’s people. India seems set to become a genuine boom country for new enterprise.”* But this emerging startup ecosystem needs to be honed to meet global standards and sustain long-term growth. Alan Rosling suggests a few ways.

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lean is in

Entrepreneurs need to realize the importance of a coherent strategy and how it can impact the overall growth of their venture, explains David Collis, Harvard Business School.

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being startup ready

Sivadas Raghava, RSI Content Solutions Inc, draws on his entrepreneurial experience to dispel some popular startup misconceptions.

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