Tag "mcommerce"

Game changer

The number of smartphone users in India is expected to touch 829 million by 2022—more than double of what it was in 2017.1 This exponential growth has been continuously triggering changes in consumer behavior, which in turn has forced brands to introduce innovative marketing and sales strategies. Additionally, emerging technologies such as artificial intelligence and machine learning are revolutionizing mcommerce and ecommerce.

Read More