Tag "Moat"

Innovation is not everything

Companies often engage in quick fixes in a bid to be seen as innovative. While this may bring in short-term value, failing to focus on the long term could erode their most valuable moat—the brand. Hap Klopp explains why a brand’s story is not just about its logo or taglines. It is the combined accumulated impact of every aspect of the business, authoritatively unified under imaginative but single-minded direction.

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Beyond the blame game

In an article in The Guardian, Stephen Hawking wrote, “The automation of factories has already decimated jobs in traditional manufacturing, and the rise of artificial intelligence is likely to extend this job destruction deep into the middle classes, with only the most caring, creative, or supervisory roles remaining.”* Here, the author holds a slightly contrarian view, explaining how AI would create more jobs, than rather eliminate them, and why human insight would remain crucial to success.

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Customers as a moat

The idea of the ‘economic moat’ is a tempting one. What senior management team would not like to have a foolproof set of defences, a source of competitive advantage so strong as to make the company invulnerable to competition? Everyone is looking for their moat. The problem is, most of us are looking in the wrong places.

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