Tag "objectives"

Why do negotiations fail?

A cursory glance at any daily publication throws up news of umpteen ‘negotiations’ going on in the social, geopolitical, and business spheres. But not many lead to positive results for either player because often people plunge into it without exercising any degree of pragmatism. Poor ground work, abysmal levels of trust, and sometimes even ego stand in the way of engineering the best outcome.

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