Tag "overcoming barriers"

taking the big leap

For most growing companies, there comes a time when they must contemplate expanding outside their home market. Making the leap into foreign markets is, for most, extremely challenging—sometimes the hardest thing they have done since the company was founded. International expansion is a leap into the unknown, and not every company manages to make the jump. Here are a few of the key problems they face, and what to do about them.

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