Tag "positioning"

jack trout : a tribute

The Smart Manager remembers Jack Trout, one of the most influential marketing gurus of all time.

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in search of the obvious

Jack Trout, perpetrator of leading marketing strategies such as positioning, does an indepth analysis of the problems ailing marketing today in his latest book, In Search of the Obvious.

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positioning is equally relevant today in a completely cluttered world of brands

John Francis ‘Jack’ Trout died on 5th June, 2017 in Old Greenwich, Connecticut, US. Jack Trout, as he was known for the bulk of his effervescent years, succumbed to colorectal cancer at the age of 82. Jack was father to

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