Tag "product"

value core

In his book Breakout Growth Strategies for Emerging Markets, Professor Jagdish Sheth draws the contours of the 4As framework—acceptability, affordability, accessibility, and awareness—and explains how these can effect transformative change and spark reverse innovation. This outside-in customer-centric approach, which is the foundation of this piece too, is a sure-shot path to gain competitive edge and drive continuous growth.

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