Tag "SALES"

building winning stores

Today, more and more customers are adopting digital platforms to make purchases. However, the most prudent approach would be to adopt an omnichannel strategy—one that makes use of the digital medium as well as traditional bricks-and-mortar stores. Digital adoption has

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Equal players

A 2018 Harvard Business Review article laments the lack of gender parity in the field of medicine in the US. It says, “for over 25 years, women have made up at least 40% of US medical students. This past year, more women than men were enrolled in US medical schools. Yet overall women make up only 34% of physicians in the US, and gender parity is still not reflected in medical leadership. Women account for only 18% of hospital CEOs and 16% of all deans and department chairs in the US—positions that typically direct the mission and control the resources at medical centers.”*
This is a reality reflected in many professions across the globe. Even the most vocal advocates of gender parity inadvertently identify certain roles with certain genders. Sales is one such area, traditionally considered a male bastion.

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Bridging the gap

Pam Didner, author of Effective Sales Enablement, shares her perspective on how sales needs to treat marketing as a hidden sales force, while marketing can leverage sales as another marketing channel.

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