Tag "Sponge"

Soaked knowledge

If approached as an exercise in listening and learning, powerful conversations with clients and customers can offer long-term lessons. A challenging client may seem like an obstacle but can also turn out to be someone who will motivate you to do quality work, by giving eye-opening ideas and concepts. A radical new way of engaging with clients and customers, the SPONGE process focuses on listening as a means to gain diverse, insightful perspectives.

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