Tag "technology"

Embrace the highs and lows

Gary Vaynerchuk, a bestselling author, quotes, “The skill sets it takes to be a successful entrepreneur, a successful marketer, or a relevant celebrity is a different skill set than you needed ten years ago, even though that was the skill set that mattered for decades.” In this age of rapid digitization, network marketers are required to keep up with technology, more so, social media. Building the right relationships or networking is critical as the connections created largely determine the opportunities available. Jennifer Turnage and Megan Sumrell, authors of Honey, You Got This! Technology Made Easy for Network Marketers make known the trending concept of network marketing and how working smarter and not harder is made possible with technology.

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The Goldilocks moment

In an earlier interview with The Smart Manager, Rita McGrath said, “…in today’s rapidly changing environments, the kind of product/feature advantages that lasted for a long time in the past are no longer offering the kinds of margins or profits that they once did.” In a sense, this points to the need for businesses to be alert and agile in the face of change. With seeming continuity of thought, here she explores the concept of ‘inflection points’ and underlines the need to identify the right time to plunge into action.

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making every opinion count

While big data is a crucial parameter to understand customers and their behavioral patterns, it is no longer the holy grail. To distinguish themselves and offer superior customer experience, companies need to make sense of the unstructured data that will help them measure the intangibles—emotions and influencing aspects. However, as Steve Jones said, making sense of unstructured data isn’t about technology, it’s a business challenge.

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strategic stroke

The stationery industry in India hit a rough patch in FY 2016-17—in contrast to the 4-5% price increase every year, prices had to be reduced in many categories. Low inflation and low commodity prices, along with increased competition, posed tough challenges to companies like Kokuyo Camlin. Despite this, they stuck to getting the basics right and focused on building capabilities—leveraging technology, introducting new products, and setting up one of the biggest integrated manufacturing plants. All this, combined with their astute understanding of their little consumers, will give them competitive advantage when times are better.

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into the neural depths

Philip M Parker, INSEAD, breaks down the nuances of the concept of deep learning.

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becoming the person you want to be

Leverage the potential of the AI revolution, says Kalpana B, KPMG in India.

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