Tag "Ecommerce"

game changer

The number of smartphone users in India is expected to touch 829 million by 2022—more than double of what it was in 2017.1 This exponential growth has been continuously triggering changes in consumer behavior, which in turn has forced brands to introduce innovative marketing and sales strategies. Additionally, emerging technologies such as artificial intelligence and machine learning are revolutionizing mcommerce and ecommerce.

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technology to be at the core of how business is done

From the early days of IndiaPlaza to the heady growth and funding days of Flipkart, Snapdeal, and other startups, to the buyout of Flipkart by Walmart for a mammoth $16 billion, ecommerce in India has come full circle. Still, this is only the beginning for organized retail in general and ecommerce in particular. There is a long journey of growth and consolidation ahead. As per IBEF, the retail sector is expected to increase by 60 percent to reach $1 trillion by 2020.1 Further, Indian ecommerce sector is expected to surpass the US to become the second largest market in the world, by reaching $64 billion by 2020 from the $38.5 billion in 2017.2

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