Tag "Flipkart"

technology to be at the core of how business is done

From the early days of IndiaPlaza to the heady growth and funding days of Flipkart, Snapdeal, and other startups, to the buyout of Flipkart by Walmart for a mammoth $16 billion, ecommerce in India has come full circle. Still, this is only the beginning for organized retail in general and ecommerce in particular. There is a long journey of growth and consolidation ahead. As per IBEF, the retail sector is expected to increase by 60 percent to reach $1 trillion by 2020.1 Further, Indian ecommerce sector is expected to surpass the US to become the second largest market in the world, by reaching $64 billion by 2020 from the $38.5 billion in 2017.2

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those best sellers

Customer acquisition and its cost are some of the key metrics used to measure ecommerce profitability. And one of the ways to reduce this cost is to keep customers hooked by providing a larger variety. Retailers such as Amazon, Flipkart, Junglee, Snapdeal, and Shopclues have realized this and are focusing on seller acquisition by creating marketplaces.

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